2024 Vision: Elevating Your Product Photography Game

If you are a product-based business and these are some of your 2024 goals, let’s work together this year.

1. Enhance the visual appeal of product photos.
2. Capture diverse angles and details for each product.
3. Ensure consistency in photo style across product lines.
4. Optimize lighting to highlight product features.
5. Experiment with creative compositions for visual impact.
6. Showcase products in real-life settings for relatability.
7. Implement a cohesive and visually appealing online product gallery.
8. Regularly update and refresh product photos to stay current.
9. Use high-quality images to convey product quality.
10. Explore innovative ways to showcase products through photography.

How to Style a Product Shoot

Styling for my clients product shoot is one of my favorite components I do for them.

Some things you have to think about before the shoot:

What is the clients objective? E-commerce (white photo background) or lifestyle photos?

What are the ingredients in the product? Knowing this will help you with prop ideas. Especially for this product, which was essential oils for Plant Juice Oils.

Know that the client will not always love the shots you love. They will love other photos, ones that you almost didn’t include in the gallery. And then you are thanking yourself for including them.

Brainstorm your set, colors, and material.

Use a variety of textures-smooth, rough, cotton, stones, plexiglass, silk, wood, balloons, etc.

Do your products include food related items? If so, use those for props. For example, sugar cookie essential oil mask spray for kids, use sugar real sugar cookies.

Also, have an actual list ready to go so it makes shooting a little easier, but also welcome spontaneous ideas.

Have any questions about how a product shoot works? I’d love to chat with you. Leave a comment below.